Thursday, July 23, 2009

Steps in the Logo-Creation Process

Thought I'd share a bit on how the logo-creation process works for me. And since I'm in the process of designing my own new logo, here is one of my ideas. So far, I've only slightly refined this one. There are a few things I need to tweak here and there (like the thin/thick ratios and adjusting some of the curves), but I'm sitting on it for a while to see if it grows on me. That's the luxury of being the designer AND the client! :-)

First, I did a loose sketch with ink on paper, and scanned it into Photoshop.

Then I placed the image into Illustrator, traced it, and made the lines into vectors. "Vectors" are what give the image the smooth lines, as opposed to the pixelated edges in the scanned version. I also added a rule around the image, to contain it and make it more of a "unit", instead of just letters floating in space. Notice how the rule around the letters now creates negative space that can sometimes be quite interesting. (Negative space is the white area.)

Next, I reversed the image to emphasize those negative spaces a bit more, and also just to see how the image looked as a white on black.

Finally, I began to play with color. I'm starting out with 3 or 4 colors, because I'm hoping to get business cards and stationery digitally printed pretty inexpensively. However, if I find out from the printer that the cost is too high, I'll change the logo to one or two colors. But for the sake of playing, the sky's the limit!

Color option 1: black, warm red, metallic gold (very classic, traditional colors)

Color option 2: black, warm red, different gold

Color option 3: salmon, purple, bright green (funky, modern colors)

Color option 4: dark tan, moss green, warm red (and I dropped the dot between W and D)

Color option 5: black and green (with dot)

Tuesday, July 14, 2009

Today in Luce's Studio

Today, my friend Cathy and I had a creative play date with our extremely talented CCC friend, Luce. She has a fabulous studio in her backyard (see her blog at and invited us over for a whole day of art. Here's a pic of her studio (filled to the brim with her many amazing creations) and a photo of Luce at her press.

We made some linoleum block prints (of which mine did NOT turn out!) but here's a photo of my friend Cathy (who is also amazingly talented!) at the press, along with her beautiful carving and blind embossed (I think that's the term) print.

We also learned a new bookbinding technique called an "Origami Pocket Book" and I believe it was designed by Hedi Kyle. It can be made in different sizes, depending on the size of the page you want to accommodate. Ours were made at approximately 3.5" x 5.5". I slipped in a few of the doodle pages I did today.

Thanks for a wonderful day, Luce!!!!

Wednesday, July 8, 2009

Today in the Studio - Part 1

My young friend Raegan came over today for a creative play date. She wanted to try the walnut ink technique, which she did. But Raegan loves bold colors—and loves to paint—so she veered off in a different direction. I love what she came up with!

Here is a photo of her at work, and a photo of the finished piece. Pretty amazing, huh?!

Today in the Studio - Part 2

I was playing around
with composition a lot
today. Just really watching
where I placed a line or
shape on the page.

I scanned this design into
Photoshop and added the
blocks of color later.
I kind of like the effect.

Today in the Studio - Part 3

This is one of
the things I
made during
our creative
play date today.
I bought some
really nice, soft
pastels a while
back and pulled
them out of the
closet to use on
this piece.

So much fun!

Tuesday, July 7, 2009

More ATCs

Here are a couple of ATCs that I traded a while ago. It's getting around the time that I need to think about making more of them. If any of my readers out there are making ATCs and would like to trade, please drop me a line. I'd love to see what you're doing out there!

Haiku Project

Here's a piece I did for a 4th grade student haiku project. The children in the class wrote haikus and a former member of the Chicago Calligraphy Collective gathered them and assigned each one to a CCC member to write out in calligraphy. We could just write it, or illustrate, or do a 3-D project, etc.

This was such a fun project to be a part of. I participated in it for 3 years and enjoyed seeing the reactions of the students as they saw their pieces for the first time.

Wednesday, July 1, 2009

A New Doodle

Well, got most of the graphics software loaded today. Still waiting for my QuarkXPress to come. But I spent some time this afternoon playing with the brush and ink again. Did this little doodle. The original is 5 x 7.

I've also been trying to design a new logo for myself. Wow! I'm the worst client I've ever had! I've gone through at least 50 roughs and the client is still not satisfied. :-) I'll share a few ideas in a couple of days. Need to put them through the new software and see what I come up with.